what to put in writing to present clients to resume insurance coverage — Stripo.electronic mail
Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, it’s essential write and format insurance coverage renewal emails effectively as a result of it is a nice method to present care for patrons and, on the identical time, improve insurance coverage gross sales. You will have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our suggestions and ready-made templates, yow will discover an answer to the issue and improve your electronic mail advertising and marketing exercise. To hurry up your renewal electronic mail preparation, try the ideas, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal electronic mail?
The insurance coverage renewal electronic mail is an electronic mail for present clients the place the insurance coverage company informs a couple of change in some insurance coverage situations or the necessity to replace the insurance coverage coverage phrases. Renewal emails may be despatched mechanically, for instance, a month earlier than the coverage expires.
To get a excessive degree of insurance coverage gross sales, you need to use not one electronic mail however a sequence of a number of emails for present shoppers.
Electronic mail newsletters may be constructed by this construction:
- You inform the shopper in regards to the finish of the insurance coverage length.
- You remind the shopper about present insurance coverage phrases and protection choices.
- You provide extra worthwhile choices.
- A number of days earlier than the insurance coverage expiration date, you ship your shopper an electronic mail with a proposal to have a name or make an appointment to debate all coverage situations.
Consider these emails as in case you are caring for the shoppers since you are reminding them that the coverage is about to run out or informing them that you’ve got new thrilling insurance coverage situations.
(Supply: Stripo template)
What varieties of insurance coverage insurance policies must be renewed
The insurance coverage trade is creating quickly and provides good situations for insurance coverage brokers to earn cash.
Listed here are the preferred insurance coverage insurance policies which will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage trade can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the shopper doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you get monetary savings.
Insurance coverage emails templates construction
To organize an efficient renewal electronic mail for automotive insurance coverage, life insurance coverage, or some other sort, attempt to construct your electronic mail in response to the next construction:
- A topic line — make it as particular and clear as attainable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and tackle the shopper by title.
- Within the first paragraph, remind who you’re and what insurance coverage firm you characterize. For instance: “My title is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage nearly a 12 months in the past.”
- The central half is to elucidate why you’re scripting this electronic mail. You can see a number of template texts for insurance coverage updates under.
- Name to motion — write what the shopper must do after receiving this electronic mail to get favorable situations for insurance coverage for one more 12 months, which you promised within the topic line. They’ll name you to debate particulars or schedule an appointment.
- Thank the client for his or her consideration, say goodbye and keep in mind to signal. For a more practical ending, use the e-mail signature, which may be completed in our editor.
A wonderful instance is an electronic mail signature and footer with all contacts. Such electronic mail ending helps you improve click-through charges.
(Supply: Stripo template)
Suggestions for writing profitable emails in insurance coverage gross sales
We have now collected some necessary recommendations on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic strains that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line ought to be catchy, highly effective, and compelling sufficient to entice them to open your electronic mail. The recipient’s title and the profit they’ll obtain by studying your proposition work effectively right here.
Personalize your insurance coverage gross sales emails
It’s a excellent thought to make use of personalised emails. We have now already written in regards to the significance of utilizing the shopper’s title within the topic line and the greeting.
However you possibly can go even additional, for instance, make a customized insurance coverage quote that can have in mind the situations of the present insurance coverage coverage and by some means enhance them. Or your proposal for an insurance coverage enterprise might embody details about the corporate’s new actions.
In any case, present that you just wrote this electronic mail particularly for the client, and they’re going to respect it.
Present worth
Your shoppers wish to keep away from studying an electronic mail through which you’ll solely promote insurance coverage. They wish to see one thing worthwhile and important to them, like just some strains about selecting insurance coverage insurance policies in response to your standards, the right way to seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. If you present worth, you acquire the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be brief and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous electronic mail with a number of paragraphs expressing respect and never containing info. Do not forget that your shopper’s time is all the time restricted. They’re usually distracted. So if the recipient sees a variety of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, akin to right here.
(Supply: Stripo template)
Remember to put in writing a follow-up electronic mail and post-purchase electronic mail
Do not hassle the shopper along with your emails too usually, however after sending an electronic mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up electronic mail, for instance, a number of days earlier than the tip of the insurance coverage if the shopper has not but decided.
If the shopper responded to your electronic mail and you’ve got already made a deal, ship them a post-purchase electronic mail thanking them for selecting your insurance coverage firm.
Insurance coverage electronic mail templates to your inspiration
To save lots of you time in getting ready your insurance coverage gross sales electronic mail and to encourage you, we’ve got put collectively some examples of insurance coverage electronic mail templates. You possibly can select any relying in your case, add some specifics and personalization, and ship it to the shopper.
Insurance coverage renewal electronic mail template for a personal shopper
Topic line: [Client name], it is time to renew your insurance coverage coverage
Good day, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place you purchased insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I need you to have insurance coverage protection to guard your private home and automotive.
To resume your coverage in just some minutes, click on the hyperlink under or give me a name at [Phone number].
Please be happy to ask any questions or issues about your protection. I’m right here that will help you.
Finest regards,
[Your name]
Quick renewal electronic mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Expensive [Client name],
We have now but to debate renewing your coverage, which can expire in 30 days. I’ll fortunately meet with you and provide new life insurance coverage insurance policies with engaging protection situations.
Please give me a name when you will have time to debate.
Finest regards,
[Your name]
Renewal insurance coverage electronic mail template with coverage situations renew
Topic line: [Client name], choose your new auto insurance coverage phrases
Expensive shopper,
On July 2023, you will have to resume your automotive insurance coverage. Earlier than you do, I wish to aid you get the very best deal attainable.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we’ve got made important adjustments:
- added protection choices;
- developed aggressive quotes;
- provide extra privileges for our common clients.
We all the time take into consideration your pursuits, so we’ve got thought by way of all of the choices to guard you. Allow us to take care of your automotive insurance coverage wants, and you’ll get time for extra necessary issues like household, mates, and work!
If you want to seek the advice of about renewing your coverage and selecting the best protection, please name me at [Phone number].
Finest regards,
[Your name]
Coverage replace electronic mail template
Topic line: [Client name], examine the phrases of your insurance coverage coverage
Good day, [Client name]
I’ve excellent news for all our clients from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we’ve got added catastrophe protection areas and elevated the variety of funds to our clients.
We’ll reply any questions relating to protection, coverage standing, or the power to resume your coverage simply.
Finest needs,
[Your name]
Enterprise insurance coverage replace template
Topic line: How about renewing your enterprise insurance coverage?
Good day, [Client name]
That is your insurance coverage agent [Your name]. How was your enterprise 12 months? I hope you’re profitable in every part.
We all know you will have one thing to be pleased with this 12 months — you will have develop into probably the greatest in your trade, acquired recognition from the enterprise group, and opened a brand new enterprise. Congratulations!
Your corporation insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. We will simply prolong the protection in case you are nonetheless happy with it. Moreover, I’m attaching a truth sheet so that you can seek advice from as you get extra insurance coverage quotes for your enterprise.
Do you will have time to fulfill and chat this week?
Finest regards,
[Your name]
Wrapping up
Take note of getting ready renewal emails to your present clients, and they’re going to fortunately proceed to work with you and can be thankful for your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage electronic mail templates from Stripo or create your personal templates in our drag-n-drop editor. Use all the following pointers and ready-made electronic mail templates to get extra clients.
Create renewal insurance coverage emails with Stripo
