On website in Denmark: Behind the scenes with Veo
This yr, I’ve spent quite a lot of time on the highway, assembly with clients and capturing their tales for Now Go Construct. In the present day, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities know-how startup based mostly in Denmark. And whereas I may spend a complete publish on their historical past or their tech stack, I need to do one thing a bit totally different. I need to give attention to what occurs behind the scenes.
An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and accumulating B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover fascinating, as a result of I’m consistently studying how our clients are utilizing know-how to resolve exhausting issues. However what occurs to the remainder of the footage?
A number of what we movie is left on the chopping room flooring. Veo is an ideal instance. I had a possibility to take a seat with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned every part from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However quite a lot of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it all the way down to 15-minutes).
In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to satisfy Keld, Henrik, and all the fantastic individuals at Veo. I hope you get pleasure from the latest episode as a lot as I loved filming it. Now, go construct!