Motionographer® The One Present and Company Cutwater Kick Off 2025 Name For Entries with Creativity-First Marketing campaign
New season begins with a heartfelt, trendy love letter to creativity.
In celebration of the worldwide artistic neighborhood, nonprofit group The One Club for Creativity has teamed along with artistic and media company Cutwater to launch an built-in marketing campaign for The One Show, one of many world’s most prestigious promoting and design award exhibits.
The marketing campaign, entitled “The Artistic Award for Artistic Creatives”, kicks off the 2025 name for entries with a back-to-basics visible aesthetic. The artistic, which was spearheaded by Cutwater, boasts a sturdy content material library. It brings to life the curiosity and marvel of the creative course of through a blueprint-style design remedy in addition to positions the enduring One Present pencil because the beacon of the communications. The property will reside all through social platforms – similar to Meta, X, and LinkedIn – together with digital channels and worldwide electronic mail advertising initiatives.
“The One Present honors what ought to be valued probably the most: artistic impression and advantage. For this season, we developed a marketing campaign for creatives by creatives”, explains Cutwater Founder and COO Chuck McBride. “We adopted the essence of an method to the award present’s blueprints of the pencil itself. The design system is strategically constructed to be pleasant throughout digital and social, the entire locations creatives might be. We are able to’t wait to proceed the hassle through the judging and winner phases.”
The work comes on the heels of the improvements and success from The One Present 2024. Final yr’s endeavor unveiled over 100 new classes and garnered greater than 20,000 items entered throughout 65 nations.
In keeping with The One Present Director Adam Izen, “Along with recognizing artistic excellence, The One Present proudly stands on integrity. From its revered rigorous and equitable judging course of, to making sure that successful work might be accessed by all and pouring all proceeds again into the trade through The One Membership’s many packages, our present is about greater than a trophy — The One Present is about, and for, our artistic neighborhood. Alongside with Cutwater, who felt it very important to spotlight this message, we’re thrilled to unveil this marketing campaign underscoring our dedication to producing a artistic present for artistic creatives.”
The One Present 2025 is now open for entries. Extra information might be seen at https://oneshow.org/. The submission charges enhance after every deadline interval.
The super-early entry deadline is on November 1, 2024; the early entry deadline is on December 13, 2024; the common deadline is on January 31, 2025; the prolonged deadline is on February 14, 2025; and ultimate deadline is on February 28, 2025.
Credit:
Shopper: The One Membership for Creativity, New York
Company: Cutwater
Founder & Chief Artistic Officer: Chuck McBride
Principal & President: Christian Hughes
Artistic Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Senior Mission Supervisor: Ana Elejalde
Social Media:
Fb: @cutwater
Instagram: @cutwateragency
X: @CutwaterAgency
LinkedIn: Cutwater
Fb: The One Club for Creativity
Instagram: @theoneclubforcreativity
X: @TheOneClub
LinkedIn: The One Club for CreativityThe One Club for Creativity
About Cutwater:
Cutwater is an unbiased artistic and media company with workplaces in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, MoneyGram, Russell Stover, Brawny, Ray-Ban, and extra. https://www.cutwateragency.com/
About The One Membership for Creativity:
The One Club for Creativity – house of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competitors, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and extra – is the world’s foremost non-profit group whose mission is to assist and have fun the success of the worldwide artistic neighborhood. Income generated from entries to its international awards exhibits goes again into the trade to fund programming underneath the group’s 4 pillars: Training, Inclusion & Range, Gender Equality, and Artistic Improvement.
