Motionographer® LOBO Launches Standalone Stay-Motion Division With Spectacular Roster of Administrators

On the heels of their latest Gold win at Ciclope Latino 2024 for his or her animated sustainability initiative for LG Home equipment, ‘Higher Decisions Make a Higher World’, LOBO seems to double down on a self-discipline they’ve been quietly excelling in for years. Their again catalogue of excellent animation-led initiatives typically consists of live-action parts, however because the trade continues to shift, the velocity at which they adapt is quick changing into one in every of their greatest strengths.

With the latest noise surrounding generative artwork, for instance, LOBO utilized AI for the concepting section of their movie, ‘SAP Workplace Cat’. Working in collaboration with BBDO NY and SAP the challenge featured an animated cat painted within the type of Van Gogh. Whereas the mischievous feline was created utilizing conventional CG methods, using AI early within the course of hints at a myriad of future purposes for this groundbreaking expertise.

With the rise in recognition of mixed-media work, shoppers have elevated their demand for one provider to fulfil their wants. The all-new live-action division will assist LOBO resolve their shoppers’ issues whereas positioning them as a strong manufacturing firm with a deep nicely of expertise. “We’ve been actively concerned in live-action productions for a few years, but it surely’s grow to be such an integral a part of our studio that we really feel now’s the suitable time to develop it additional,” says LOBO Managing Accomplice Luis Ribeiro. “All live-action division work and administrators can be displayed entrance and heart on our web site to showcase our range of talent set and very proficient staff.”

The brand new division will hit the bottom working with a powerful roster of administrators, together with Coutinho&Batti, Felipe Mansur, Gabriel Dietrich, Ricardo Carelli, Sebastien Caudron, Gabriel Nobrega, Mateus Santos, and Joao Tenorio. The live-action division is poised for worldwide operations, with LOBO well-equipped to serve shoppers worldwide. The technique consists of increasing their presence within the US market, with full dwell manufacturing providers being led by innovative-minded NY-based EP Paul Amorese. In the meantime, their HQ in Brazil boasts a state-of-the-art studio, which often attracts US manufacturers to South America.

One high-impact instance is Coca-Cola crushing its iconic emblem to encourage individuals to recycle their favourite drink containers. Created by Ogilvy New York and produced by LOBO, the ‘Recycle Me’ marketing campaign featured out-of-home and social media items that confirmed the well-known wordmark crumpled, crinkled and wrinkled in a myriad of the way.

For extra particulars om LOBO and its live-action division, go to their web site


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