Motionographer® Downy Creates Magical Dreamy Cloud World with New Industrial

Downy Pure Cotton takes audiences on a journey right into a delicate, dreamy cotton cloud world with its newest business.

PGOne’s Fluid crew, who created the advert for Procter & Gamble’s main material conditioner model, turned to VFX specialists Heckler, drawing on its in depth craft animation and technical experience to carry the magical Downy world to life.

The movie, which is at the moment working in Vietnam, incorporates a lady transported into the cotton cloud world due to Downy Pure Cotton. Starting with a delicate towel remodeling right into a cloud as she touches it, and ending along with her eagerly leaping into her mattress, anticipating the identical magic. Right here she sinks into delicate cozy folds of clouds the place her sheets was once. A mattress of clouds now whimsically afloat in her residence, as she snugly falls asleep.

Heckler’s VFX crew used Houdini and VDB modeling to create the clouds, which have been sculpted to seize the sense of softness of taking a look at a white fluffy cloud within the sky. The animation was based mostly on small spheres that transfer round and work together with the lady, including to the sensation of a delicate material manufactured from clouds.

The interactions between the lady and the clouds have been achieved utilizing a mixture of simulation methods and hand animation, making the cloud-balls transfer and react when she touches or jumps on them. The ultimate end result was enhanced by intricate composite work, which created transitions and enhanced the sense of sunshine bouncing off the clouds, brightening the setting.

Heckler’s artistic director Cody Amos, stated: “That is the form of job I actually like. The idea is good and eccentric, and the purpose was to create one thing you don’t see on daily basis; folks floating round in clouds inside their residence. It’s additionally a technically difficult job. Sensible wanting clouds that transfer and work together is a reasonably complicated FX activity and a reasonably tough comp activity too. It’s additionally difficult aesthetically, because the clouds needed to look each practical but in addition delicate and cottony. I feel what we ended up with is fairly cool. It seems actual but in addition surreal.”

Director Antony Redman added: “When you’ve gotten an actor interacting with CG, you simply need it to look actual on the finish of the job. Properly, she falls onto a mattress that has became hundreds of little clouds, and I purchase it fully. That’s all you may ask from a put up home and it’s the best reward I may give to the CG boffins at Heckler.”

Heckler’s govt producer, Charu Menon added: “Our visible results crew confronted a number of challenges in creating this world, together with designing the clouds and determining the dimensions. Whereas everybody has an concept of what clouds appear to be, usually the clouds we see are giant. After they’re seen shut up they’re way more misty. So because of this, we didn’t goal a practical scale, as a substitute specializing in capturing the sense of ‘softness’ you get when taking a look at a cloud within the sky. We’re thrilled to have created an setting which takes audiences on a journey to a world of clouds which might be as delicate and dreamy as their garments.”