Hashtag Social Media — Musings From Brafton’s Social Staff — Are you feeling fortunate for St. Patrick’s Day?
☘️ Are you feeling fortunate for St. Patrick’s Day? ☘️
This yr is predicted to be the most important yr but for the vacation. Proceed studying to seek out out extra!
On this month’s version, you’ll discover:
- Fascinating retail details about St. Patrick’s Day…
- Updates on a possible ban on TikTok, with a stunning reference to Irish Clovers…
- And a few enjoyable St. Patrick’s Day advertising campaigns!
#DYK
In response to the National Retail Federation, 61% of customers plan to rejoice the vacation, a 54% enhance from 2022.
Shoppers additionally plan to spend a complete of $6.9 billion — $1 billion greater than final yr. That comes all the way down to about $43.84 per particular person!
Breaking these expenditures down even additional, males are anticipated to spend virtually $10 greater than girls on common — and totally on drinks.
As customers begin growing old out of the 18-34-year-old class, they’re bringing their pleasure for the vacation into new levels of their lives. Celebration plans amongst these 35 years previous and better are on the rise!
#OMG
A ban on TikTok is inching ever nearer within the US and EU, as fears surrounding consumer information and nationwide safety maintain mounting.
In response to Social Media At present, “TikTok’s European workers have launched a new effort to win over EU regulators by outlining a plan to make sure that European consumer information is barely saved in its Eire information middle, and isn’t accessible by Chinese language workers.
This system, known as ‘Mission Clover,’ is being communicated to EU officers within the hopes of avoiding additional motion within the area.
Within the US, in the meantime, TikTok has launched the same marketing campaign, known as ‘Project Texas,’ through which it’s seeking to spotlight how US consumer information will equally be minimize off from outdoors interference.
TikTok can be confronted with potential bans in Canada and Australia. To search out out extra concerning the potential ban on TikTok, learn the complete story here.
#SPOTLIGHT
Try a few of these superb St. Patrick’s Day advertising campaigns!
Guinness and Carhartt
Yearly, in honor of St Patrick’s Day, the town of Chicago dyes its eponymous river a brilliant Shamrock inexperienced. However who handles the job? This participating advert, a collaboration between Guinness and the Carharrt workwear model, solutions the query: it’s the plumbers from The Chicago Journeyman Plumbers Native Union 130.
McDonald’s
Do you know that McDonald’s Shamrock Shake started as a charity promotion for the Ronald McDonald Home in 1970?
In 2022, McDonald’s revealed the secret ingredient that turns the shake green: hex coloration #cbf2ac! The model took to Twitter and requested their followers to create and share their very own designs utilizing the hashtag, #cbf2ac!
Make amends for the these Brafton articles:
#BFF
Let’s make it official! Observe Brafton on social:
