Easy methods to embed a PDF in an e mail — Stripo.e mail

Within the battle of e mail attachments, a PDF all the time prevails — the only but most dependable technique to share particulars with out forcing the recipient to learn a prolonged textual content. 

Embedding PDF is your ticket out of uncertainty: no want to fret about e mail purchasers rendering. Whether or not you ship a multi-page PDF or a single-page doc, it simply works.

So, how about we lower the introduction quick and dive into the information for embedding PDF within the physique of the e-mail? Let’s get began! 

Why embed PDF recordsdata in emails

PDF recordsdata are a trusted and safe technique to alternate essential info. In keeping with current research, information safety is a high concern for 86% of IT groups, however absolutely this isn’t the one cause this format is most popular. 

Whether or not you’re making ready a pitch deck or a division report, an embedded PDF is a superb addition to your new e mail. 

Listed below are the primary the explanation why:

Guarantee recipients will not miss your paperwork

Have you ever ever despatched a doc solely to seek out three days later that it received misplaced in a flood of different emails? After describing all the small print and including photos, this reply seems like a criminal offense, but it surely occurs.

Research have proven that the whole variety of emails despatched and acquired day by day will exceed 376,4 billion by 2025. It may be difficult to browse your Inbox and discover the precise message.

A catchy embedded PDF can save time and area, plus nobody loves litter, proper?

Distribute enormous volumes of information throughout quite a few recipients

The way in which some e mail purchasers render emails stays a thriller. Fonts, kinds, and physique of an e mail could also be affected even by widespread suppliers resembling Gmail and Microsoft Outlook. That’s the place a PDF file is useful!

When you embed the file into the physique of an e mail, the design is protected. When mass outreach is your major focus, incorrectly displayed photos or textual content can damage the shopper’s notion. Latest statistics have proven that solely 8 out of 100 emails get replies, so it’s essential to make each element depend.

Stripo’s template builder handles the design trouble whereas letting you give attention to the message. We’ve got added the most-used codecs, and PDF is unquestionably on the checklist. You possibly can simply get your templates accredited and save time on correspondence.

(Supply: Stripo template)

Keep brand-consistent and recognizable in your subscribers’ Inboxes

Staying on-brand can increase your income by as much as 20%. Nonetheless, it’s not only a hyperlink to the web site within the footer and the emblem — it’s colours, fonts, and design. 

The attachments and pictures you paste into the e-mail physique ought to observe the corporate’s model.

(Supply: eBook from Stripo)

The PDF file stays constant throughout completely different e mail purchasers. There is no such thing as a have to endure in depth supplier testing to test the design. Gmail, Outlook e mail, Microsoft 365, or another custom-made options that your recipient makes use of helps PDFs.

Methods to ship PDF recordsdata through e mail correspondence

Other ways name for various approaches. Once you ship a PDF file to your colleagues and potential purchasers, you persist with specific guidelines. 

Let’s overview the most well-liked methods to ship PDFs and test the protection ideas for every:

In private correspondence 

Sending PDF recordsdata in private e mail correspondence is trouble-free, as there’s no use to fret about deliverability. You possibly can connect the PDF on to the e-mail or embed it into the textual content — both manner is okay! When you ship emails by means of Gmail, the embedding possibility under can assist you:

1. Convert your PDF file into a picture utilizing instruments like PDFLiner or Adobe Acrobat.
2. Open your Gmail account.
3. Open the Compose window.
4. Drag the picture or browse it in your pc.
5. Place the image within the e mail physique.

Then, double-check the recipient’s e mail tackle earlier than sending a brand new e mail, and it’s performed!

You may additionally use PDFs to signal or edit paperwork moreover exchanging info. PDFLiner is a well-liked instrument that may assist with file administration. All it’s essential to do is add a doc and choose the motion.

(Supply: PDFLiner)

In bulk emails (newsletters)

In keeping with sources, 1 out of every 6 emails fails to achieve the recipient’s inbox. Furthermore, since 2022, the bounce fee has elevated by 2.5 times. What you embrace in your e mail message and the way you do it’s essential.

Listed below are some ideas you need to use once you create emails:

• insert PDF URLs as hyperlinks and keep away from pasting full hyperlink tackle within the physique of an e mail;
• use clear calls to motion and point out what the hyperlink is about;

(Supply: Electronic mail from Brevo)

• make sure that the recipients can entry the PDF file. When you use Google Drive or another cloud storage to your attachments, share the doc first.

In automated emails (a.okay.a. set off emails)

Correctly crafted set off emails are the ticket to extra opens. Whereas there are lots of kinds of such messages, they’re all reactions to some occasion. 

Let’s test among the well-known ones:

• order confirmations are widespread within the eCommerce trade. Prospects typically want invoices, so PDFs are one of the best choose;
• welcome messages are a good way to greet new clients and supply them with particulars of the providers you present;
• birthday emails are sometimes despatched with reductions and particular gives. You could possibly use the PDF format to explain the low cost phrases or present learn how to apply them;
• onboarding notifications are one other technique to have interaction with the viewers. You possibly can connect some ideas and guides for a smoother expertise.

Stripo’s template builder allows you to hyperlink buttons in just a few clicks. Whether or not it’s an order affirmation or a welcome e mail, you may add the small print with out leaving the web page.

Right here is how you are able to do it:

1. Open the template builder.
2. Select the template or create yours from scratch.
3. Click on on the merchandise you’d prefer to hyperlink.
4. Paste a hyperlink, and it’s performed!

(Supply: Stripo template)

Other ways to embed PDF recordsdata in emails

The great half is that you simply wouldn’t have to make use of the PDF format to your recordsdata on a regular basis. Chances are you’ll embed paperwork in numerous codecs utilizing completely different approaches. 

Let’s leap proper into the variants you may attempt!

Embed as a GIF

Earlier than you write off GIFs as pure leisure, attempt approaching them as instruments. On account of their dimension, GIFs take little area and can assist with e mail shopper limits. 

Other than dimension, GIFs clearly show your thought and the corporate’s colours, so the model stays intact.

Nonetheless, GIFs even have some disadvantages, and it’s truthful to overview them as effectively:

• GIFs are restricted to a palette of 256 colours. This implies some are fairly pixelated and low-resolution;
• this format is just not editable. As soon as the GIF is created, you may barely change a factor.

Embed PDF as a flipbook

Why not make the doc viewing course of extra partaking? Many free instruments can flip PDFs into digital books with turning pages or rework them right into a stack of playing cards.

(Supply: eBook transformed in Heyzine)

When you convert PDFs into flipbooks, you could cut back the detrimental influence on the setting and save on printing prices.

Nonetheless, some studies have additionally mirrored on its downsides:

• loading occasions might take some time, so guarantee to test the file dimension and cut back it if wanted;
• compatibility is one other concern. Flipbooks will not be appropriate with each machine, so it’s best to check the choices;
• restricted actions with the file is one other level to think about. Recipients can’t spotlight textual content or go away a observe as they might on customary PDFs.

Embed PDF utilizing HTML

For assured code customers, HTML is a best choice for partaking with the recipients interactively. Furthermore, embedding a PDF into HTML ensures that the recordsdata are appropriate with completely different platforms and accessible. 

Display readers might not help PDFs as attachments, so in search of alternate options resembling HTML is essential.

With such a excessive quantity of PDFs not adjusted to folks with disabilities, this matter has turn out to be as related as ever.

Compatibility, interactivity, and accessibility are execs however what about cons? A few of them are listed under:

• coding expertise: It’s worthwhile to have no less than primary data of the code;
• loading time: When you embed a number of recordsdata, the loading time could be gradual.

Wrapping up

Embedding PDFs into your correspondence is a good way to spice up engagement and seize the recipient’s consideration. Extra importantly, you may keep away from emails going straight to Spam, which is kind of a matter in chilly outreach!

We hope this text will assist navigate the subject higher, and PDFs will turn out to be your subsequent favourite format (if not already).