10 finest teaser e-mail marketing campaign examples — Stripo.e-mail
Promo and new product announcement emails will be actually cool and efficient sufficient. However we’re going to inform you how you can grow to be much more fascinating to your clients with teaser e-mail campaigns.
However what does a teaser e-mail imply? With emails of this sort, you intrigue and construct anticipation on your merchandise and occasions with out sharing a lot data on them.
Tips on how to make a performing teaser e-mail? See the methods under and study from one of the best. i.e. get impressed by one of the best examples.
(Supply: Photoxels, e-mail by Olympus)
Technique for profitable e-mail teaser campaigns
Actually, previous to working any marketing campaign, you need to totally assume the technique via.
With teaser emails, we often attempt to announce three issues, and subsequently, you can be coping with certainly one of three varieties of teaser campaigns:
1. Teaser e-mail marketing campaign for upcoming gross sales
Undoubtedly, that is the most typical product teaser e-mail marketing campaign. Upcoming promotions will be devoted to any vacation, like Christmas or Black Friday. Any on-line retailer or firm in any trade might check out any such teaser e-mail.
Right here you might deal with the merchandise you might be about to chop costs for or the quantity of the low cost you provide or on the date. Some entrepreneurs assume that including a countdown timer is sufficient when beginning a teaser marketing campaign. However in truth, it isn’t.
On common, it takes two emails for any such teaser e-mail marketing campaign. The primary one is used to announce the sale, and the second is to remind clients in regards to the beginning date.
Usually, the primary one is distributed per week or only a day earlier than day X. And the second is distributed on day X.
But, you might ship only one:
(Supply: Actually Good Emails)
2. Teaser e-mail marketing campaign for upcoming launch
That is in all probability probably the most severe teaser e-mail marketing campaign, because it requires numerous your consideration and energy. This sort of e-mail is usually applied by these corporations whose merchandise are imagined to be long-awaited and will not be launched typically — yearly or much less. In reality, a brand new product teaser e-mail is similar to a product launch announcement e-mail. Right here we don’t reveal all of the options without delay, we do our greatest to “shed some thriller” on our product.
Effectively… the main focus ought to positively be on the product and on its distinctive cutting-edge options. Describe simply one after the other — don’t reveal all of the options in a single single e-mail.
Additionally, present a couple of extra options of the product or extra particulars relating to the discharge date in your web site. In every e-mail, ask your readers to go to it for extra data.
Depends upon what sort of product you might be selling this fashion and on how a lot time you have got left until the product launch date. Usually, it takes from 2 to five coming quickly emails to construct anticipation and to develop it.
Within the final e-mail of this sequence, reveal the vast majority of the options and invite recipients to go to your website for full data. It may very well be a product teaser web page should you construct one.
Actually, you will want to create a brand new touchdown web page.
Two-four months earlier than. Apple broadcasts the discharge of a brand new iPhone in June, although it’s launched in September/October. They do reveal particulars simply one after the other. This attracts consideration to the model and makes its product launch go viral.
(Supply: Pinterest)
3. Teaser e-mail marketing campaign for a particular upcoming occasion
Are you about to open a brand new shopping center in your city? Or are you releasing a brand new film? Then positively, you need to inform your potential attendees about it.
There are two choices to deal with in a teaser e-mail for an occasion — the occasion date or on the occasion itself. Actually, specializing in the date implies that you’ll solely inform your recipients in regards to the date, and won’t inform them what will occur. In the event you deal with the occasion itself, you then point out the form of occasion however don’t point out the date. Till a particular second…
Depends upon how a lot time you have got left. Two to 5 could be nice. The primary one is to construct anticipation, the second, third, and the fourth are to maintain it heat, and the fifth is to disclose your secret.
However by no means make the sequence longer than 5 emails, in any other case, your clients might burn out.
That is what Pixar despatched to its subscribers again in 2006 earlier than the cartoon’s launch:
(Supply: Pinterest)
All of us do not forget that “Automobiles” introduced $10 billion to its producers, don’t we? Teasers actually work!
This relies. Normally, occasions like conferences, conferences with well-known folks, and film releases are sometimes introduced 3-6 months previous to the occasion.
If you’re an internet retailer, you might do it just some weeks and even days earlier than the very occasion.

Use Stripo’s product launch e-mail templates to construct high-quality teaser emails quick
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10 examples of teaser e-mail campaigns
In reality, there will not be a lot of them. Sadly, just a few corporations come to this trick. But, it could be good to get impressed by one of the best teaser e-mail examples given under and begin your individual teaser e-mail marketing campaign.
1. Teaser e-mail from Mini Boden
Topic line: HARRY POTTER ⚡.
I don’t know how an attire retailer can use the Harry Potter theme. This made me anticipate the subsequent e-mail from Mini Boden.
(Supply: E mail from Mini Boden)
What’s so good about this teaser e-mail: Its design is ideal. Mysterious, and intriguing.
2. Teaser e-mail from Mercedes
Topic line: The VISION EQS: A milestone in a brand new period for the auto.
Mercedes is aware of how you can hold the viewers’s curiosity.
(Supply: E mail from Mercedes-Benz)
What’s so good about this teaser e-mail: Mercedes shares an outlook of the automobile it will launch subsequent 12 months. It supplies a picture and an in depth description and provides a sneak peek of the upcoming product.
3. Teaser e-mail from Birchbox
Topic line: Keep tuned.
That is one other nice instance of an e-mail teaser marketing campaign with a deal with time supplied by Birchbox.
(Supply: E mail from Birchbox)
What’s so good about this teaser e-mail marketing campaign: Identical to Apple, Birchbox did not give too many particulars however talked about the complete date and a photograph of the lady trying someplace apart as if seeing one thing actually thrilling and intriguing simply spiced up the “Keep tuned and get excited” inscription.
But, to make this trick, the corporate ought to be well-known and have a excessive degree of credibility. Apple and Birchbox positive do.
Tesla Inc. additionally makes use of this trick to advertise new automobile releases and announce the beginning of the pre-order interval.
4. Teaser e-mail from Tom Raffield
Topic line: Guess the place we’re going.
We have already shared this e-mail instance by Tom Raffield with you in certainly one of our weblog posts. Nevertheless it’s actually cool and we would like to spotlight it as soon as once more.
(Supply: Actually Good Emails)
What’s so good about this teaser e-mail: Not solely did this model puzzle its recipients about the place the Tom Raffield group was going, however it additionally utilized interactive parts so as to add much more intrigue to their e-mail.
Tips on how to make a teaser e-mail just like this one with Stripo:
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drag a three-column construction into your teaser e-mail template;
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drop the Picture block into every column;
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add your first picture;
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toggle the “Rollover picture” button to activate the rollover impact;
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add your secondary picture;
Boost teaser emails with interactive parts
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5. Teaser e-mail from Bobbi Brown
Topic line: The “It’s huge” sequence.
Apple’s not the one model that can intrigue its subscribers with teaser emails. Another corporations are good at it, too. Now that we’ve seen two nice examples above, we might not get stunned by yet another e-mail like this.
But, you want to check out it so long as it has continuation:
(Supply: Pinterest)
“This begins now”. However this e-mail was preceded by:
(Supply: Pinterest)
What’s so good about this teaser e-mail: This can be a sequence.
“Keep tuned for tomorrow” — looks as if an ideal thought to make clients anticipate the subsequent marketing campaign.
6. Teaser e-mail from Apple
Topic line: Save the date.
The Apple entrepreneurs know for positive how you can create a excellent teaser e-mail marketing campaign. Apple merchandise, like iPhones, are probably the most awaited merchandise of the 12 months. Are they the one ones who produce good smartphones or smartwatches? Positively, not. However their advertising and marketing teasers make us anticipate the product launch.
(Supply: Pinterest)
What’s so good about this teaser e-mail: They don’t inform us what’s about to occur, however ask us to save lots of a particular date. No more information is required right here.
Be sure to have one thing actually particular to supply to justify clients’ belief.
7. Teaser e-mail from Porsche
Topic line: We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan.
Sharing the small print of a brand new automobile with automobile lovers feels like a good suggestion. Porsche is an 80-level skilled in teasing shoppers as a result of it doesn’t share any element within the teaser emails, it simply reminds its shoppers they’re engaged on a brand new automobile. The silhouette of a automobile, hidden behind a veil, arises even greater curiosity and curiosity amongst Porsche lovers.
(Supply: E mail from Porsche)
What’s so good about this teaser e-mail: Not solely did Porsche conceal the small print of what its new automobile goes to appear to be within the e-mail, however it didn’t reveal particulars even within the video.
8. Teaser e-mail from Samsung
Topic line: Be the primary to expertise it.
That feels like a superb purpose to attend the presentation of a brand new product. Right here, they play on our need to be greater than others, stronger, to be the primary! Shortly talking, enchantment to vainness.
(Supply: E mail from Samsung)
Hurry up! As a result of just one individual will be the first!
9. Teaser e-mail from the Lodge Administration
Topic line: Can you retain a secret?
I’m unsure. However I might love to listen to it although! How can I get to know what it’s all about?
(Supply: Pinterest)
What’s so good about this teaser e-mail: The Lodge Administration didn’t point out what they’re about to alter. It may be something: inside design, new methods to entertain friends or new accommodations someplace on the islands of the Mediterranean Sea.
And clients will love to hitch you!
10. Teaser e-mail from Havenly
Topic line: One thing new is coming to Havenly.
Simply one other nice instance of a teaser e-mail marketing campaign.
(Supply: E mail from Havenly)
What’s so good about this teaser e-mail: I cherished its design, particularly the banner. And the truth that they requested recipients to verify their inbox the next week.
We have proven one of the best teaser e-mail campaigns to get you impressed to construct your individual one. However how do you get recipients to see these emails? You construct highly effective topic strains.
Teaser e-mail topic strains
However allow us to at all times do not forget that all of it begins with the marketing campaign’s message that’s fastidiously expressed within the topic line irrespective of how lovely your e-mail is. Some huge corporations can say “Guess what it’s” or “Guess what’s inside?” and it’ll work for them. However small corporations must combat for the next open fee.
Make it intriguing, but clear.
Examples of teaser e-mail topic strains
All of the titles that we used for every instance within the earlier part are the actual topic strains. In search of a caption for a brand new product launch instance? Test these ones out:
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Psst… Coming Quickly — Monica Vinader.
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Introducing Tease Crème Cloud ✨ — Victoria’s Secret.
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Massive information to unbox — Monica Vinader.
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The Mermaid Tote Is FINALLY Right here — Brighton.
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A Dream Come True — Victoria’s Secret.
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The Taycan dream, nearer to actuality — Porsche.
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It is coming — Harry’s.
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Coming quickly to your favourite display screen — The MarketingProfs Group.
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For the First Time Ever — Chubbies.
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Electrified at a New Stage — Porsche.
It’s value mentioning you can additionally work on the Hidden Preheader textual content. It may be like a continuation of the topic line.
With Stripo editor to any extent further, you possibly can set preheader textual content and e-mail topic proper inside the template.
Click on the “settings” button above the template you might be engaged on:
Add highly effective topic line on your Teaser E mail earlier than exporting it to your ESP
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Wrapping up
Aside from the artistic teaser marketing campaign concepts given above, there are some issues we nonetheless ought to point out:
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Work in your teaser e-mail design
Wanting again on all of the teaser e-mail marketing campaign examples, we are able to say the teaser e-mail design relies upon completely on the item of your focus. And right here you haven’t any restrictions in any respect. The one rule is to make it eye-catching and actually intriguing.
It will take you some time, however the end result will possible repay.
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Work in your teaser e-mail copy
E mail content material is a superb a part of the profitable teaser e-mail marketing campaign. Your catchy topic line, preheader, and e-mail copy ought to construct intrigue and need to get to know extra data.
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Add the decision to motion buttons in teasers
In e-mail campaigns like these, in case your e-mail is concentrated on a date, you should definitely embody the “Add to calendar” button, and just one single name to motion button if the e-mail is concentrated on a product launch.
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Select the correct time on your teaser emails
There’s no want to return to this trick fairly often.
Do it solely when you have got one thing actually big to supply to your shoppers!
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One announcement at a time
Dedicate your entire marketing campaign to 1 factor solely. Hold the main focus.
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Use follow-up emails to achieve the purpose
Complicated e-mail advertising and marketing is just not restricted to a single announcement e-mail. Make sure you remind them about your provide once more, particularly on launch day.
Use our HTML e-mail templates to achieve out to shoppers with subtle teaser emails